Selected work across campaigns, marketing systems and digital experiences.

About

b. 1986, HK.

Software
Figma
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Asana

I’m a senior designer specialising in product marketing, campaign creative, and scalable design systems. I work across paid, organic, and lifecycle channels, translating complex product and brand messaging into clear, high‑performing creative.

Alongside hands‑on design, I build the systems behind the work, from templates and workflows to modular Figma components — enabling teams to scale creative efficiently across regions.

I work closely with production and marketing teams to ensure creative is delivered consistently and effectively, evolving formats through performance insights to support more impactful campaigns.