AI Agent - Campaign / Product Marketing

launching a multi-channel campaign for an ai-powered fundraising product

Delivered a multi-channel campaign across, paid, social and web, creating scalable assets designed for reuse across formats.

My role:

• Led visual direction aligned to product messaging

• Designed scalable assets across paid and organic channels

• Created adaptable formats for use across multiple touchpoints

• Ensured consistency across campaign outputs

• Collaborated with marketing and production teams

Results & impact:

• Generated 106 inbound opportunities and 300 hand raisers vetween March and Q2 contributing to $850k pipeline

• Delivered multi-channel campaign assets across paid, social, email and web to support demand generation and sales enablement

• Campaign success was measured at pipeline and demand level, not at individual asset or creative performance level