Challenge
Recycle Now wanted to engage primary school pupils and teachers in recycling through an educational campaign that extended beyond awareness, encouraging participation at school and at home during Recycle Week.
My Role
Led the design and art direction of the campaign’s digital and educational experiences, creating websites, mobile content, classroom resources, social assets and printed materials. Collaborated closely with Recycle Now, Radley Yeldar and copywriters to translate the campaign into engaging, age-appropriate learning experiences.
Approach
Designed a cohesive experience across web, mobile, social and print.
Created child-friendly educational resources that supported classroom learning and encouraged behaviour change.
Worked with copywriters and stakeholders to simplify complex sustainability messages into engaging, accessible content.
Ensured consistency across every touchpoint, from digital experiences to downloadable teaching materials.
Impact
National rollout to primary schools across England.
Campaign impact (reported by WRAP / partners):
161k+ Recycling Locator searches
7k+ partner downloads during Recycle Week
Educational resources distributed nationally to schools as part of Recycle Week