BIRMINGHAM COMMONWEALTH GAMES | bring the power
Led the creative direction for the Birmingham 2022 Commonwealth Games “Bring the Power” youth engagement campaign, designed to inspire young people to connect with and participate in the Games. Working closely with young contributors, we transformed a series of spoken-word poems into a dynamic motion-led film using kinetic typography, bold graphics and energetic visual storytelling.
I developed the creative concept, storyboard and full visual direction for the project, creating the graphic system and motion approach that was later brought to life in collaboration with an animator I managed throughout production. Alongside the film, I oversaw the wider campaign rollout across posters, social content, educational resources and digital assets, ensuring a cohesive and engaging experience across every touchpoint.
