End‑of‑year campaign assets designed for
engagement and conversion

A multi‑channel end‑of‑year campaign spanning social, email, and web. The work focused on communicating value clearly across formats and supporting conversion‑driven content, in close collaboration with marketing partners.

My role:
Designed campaign assets across social, email, and web, including new creative formats for organic social. Worked closely with marketing and production partners to ensure assets adapted effectively across placements and audiences.

Results & Impact:

• Supported the EOY Toolkit, a primary conversion asset within Blackbaud’s year‑end fundraising campaign.

• Mid‑campaign reporting showed 69% progress toward a 5,000 form‑submission goal, with performance strong enough for paid media investment to be redirected toward the Toolkit.

• Introduced LinkedIn carousel formats to better communicate value, contributing to strong impressions and interaction relative to benchmarks.