A multi‑channel end‑of‑year campaign spanning social, email, and web.
BLACKBAUD
Challenge
Blackbaud wanted to support nonprofit organisations during their busiest fundraising period by creating a practical toolkit of resources and templates. The challenge was to organise complex content into an engaging, easy-to-use experience across multiple digital touchpoints.
My Role
Designed a connected suite of campaign assets across email, landing pages, social media and downloadable resources, working closely with product marketing and content teams to create a cohesive experience.
Approach
Designed assets across email, social, landing pages and downloadable content.Developed new LinkedIn carousel formats to communicate key advice in a more engaging way.
Adapted messaging and creative across channels while maintaining a consistent campaign identity.
Worked closely with marketing and production teams to ensure content was effective across different formats and audiences.
Focused on making complex fundraising guidance clear, actionable and easy to engage with.
Impact
Supported Blackbaud’s flagship end-of-year fundraising campaign.
Mid-campaign reporting showed 69% progress towards a 5,000 form submission goal, leading to additional paid investment in the toolkit.
Introduced LinkedIn carousel formats that helped communicate value more effectively and contributed to strong engagement
