Charlotte Paveley

Selected work across campaigns, marketing systems and digital experiences.

Charlotte Paveley

Selected work across campaigns, marketing systems and digital experiences.

Image Led Creative Testing

IMAGE-LED CREATIVE TESTING

Explored creative variation by testing different imagery against consistent message, helping identify how visual context influences engagement and attention.

All AI Agent - Campaign / Product Marketing Blackbaud Design System Multi Channel Campaign YourCause Product Marketing eBook - Content Marketing Campaign Product Explainer Video Metlife: Smart Budgeting - Web/UX DP World - Web / Experience Scope - Campaign / Social Image Led Creative Testing

AI Agent - Campaign / Product Marketing Blackbaud Design System Multi Channel Campaign YourCause Product Marketing eBook - Content Marketing Campaign Product Explainer Video Metlife: Smart Budgeting - Web/UX DP World - Web / Experience Scope - Campaign / Social Image Led Creative Testing