A CONTENT MARKETING CAMPAIGN FOR BALCKBAUD’S FORWARD-THINKING NONPROFIT EBOOK, AIMED AT ENGAGING NONPROFIT LEADERS WITH INSIGHTS ON NAVIGATING CHANGE AND UNCERTAINITY.
Led the design of the campaign across multiple regions, creating a cohesive system of assets and ensuring consistency across channels. Focused on creating flexible, reusable formats to support efficient rollout at scale.
Impact & results
Established a cohesive visual system for a flagship thought‑leadership campaign, supporting long‑form content distribution and engagement across regions.
Asset system was designed for reuse and adaptation, reducing regional design overhead while maintaining brand consistency.
Supported lead‑generation and awareness goals through content formats optimised for social, email, and landing‑page environments.
Organic social posts
Animated display ads
Paid LinkedIn Ads
LinkedIn Carousel